By Tian DuBelko
Textio is turning heads on the job-hiring market, and it’s not hard to see why. The Seattle startup is helping job recruiters find the right words when looking for employees. Specifically, the startup helps companies tweak their job postings in order to get a more qualified pool of candidates.
Recently, Textio raised $20 million from investors to develop its “augmented writing” technology. With this technology, Textio hopes to expand its application to beyond job postings.
Former Microsoft managers, Jensen Harris and Kieran Snyder, founded the startup in 2014, in an effort to add artificial intelligence to business writing.
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Textio’s technology analyzes what people type into their online word-processor, comparing it to millions of similar posts and the applicants. Textio then takes this information to predict likely outcomes. The word analysis happens in real-time, which lets customers immediately see the impact of their changes to the job posting.For example, if you were a company seeking a specific experience level or age, Textio will let you know what words will be more likely to appeal to potential applicants. And if your tech startup is looking to add some new team members, Textio could be a helpful resource.
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The startup is hoping its service will help companies attract more candidates who are qualified so that they can get a job interview and fill jobs more quickly than they wold otherwise.
Textio is also trying to tackle a major issue in the tech industry, the gender imbalance and a general lack of diversity. The startup plans to do this through information such as what languages would encourage women to apply.
Some of Textio’s customers include big-time retailers such as Johnson & Johnson and CVS.
Aside from traditional job postings, Textio is looking to expand their technology to include other types of business writing, such as sales emails and other types of communications.
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